Be our guest
I’ve been participating in The Session since 2008, back when Ethan and I were writing for the sadly lost-to-time Beer-O-Vision. And yet I had never hosted! Until now, when I asked the question: Are breweries your friends?
I was wrong, in turns out, in that “we” aren’t the first brewery to host a Session: that honor goes to 21st Amendment in Session 22, so you can read all of those posts too and have a double Session!
Now then, on to the posts. Be sure to read and comment and cavort with all of the participants! (Only two of which, I’d note, were other locals: step up your game, Buffalo!)
From me, The Session #107: Am I your friend?: How I reconcile disliking corporate social media while also running ours.
From Jay Brooks, Session #107: A Friendly Discussion of Friendships: A lengthy look at the nature of friendship, “tribes” and how many times we as consumers want to identify with a company.
From Matt, The session: Are breweries your friends?: Another brewery perspective, focusing on the distinction between advertising tricking you into buying something and telling you about something you’re interested in (another way I sleep at night).
From Michael Chelus, Session #107 – Are Breweries Your Friend?: On how drinking local beer often means you do have a connection to the brewery, through the brewers.
From Brian, The Session #107: Are Breweries Your Friends?: He rightly points out that even our question about self serving advertising was itself self serving advertising (you just lost The Game), and then gives his reason for saying “no”.
From Boak & Bailey, Session 107: Am I Your Friend?: Why they follow breweries, and which ones do social media particularly well.
From Gary, The Session Topic #107 – Breweries and Friends: The virtues of being friendly with breweries. (“Reticent to the point of discourtesy” would be a great name for a beer, though Tired Hands may have gotten there already)
From Sean, The Session # 107 – Let’s Be Friends: Citing Schoolhouse Rock (always a good idea), they claim that no, a brewery cannot be your friend, but you can follow it on social media anyway.
From Alan, Session 107: Are Brewers My Friends? Really? I assumed I knew what Alan would write, and I was partially right, but it was more nuanced than “no”, and now Ethan knows he has somebody to help him move.
From Derrick: in The Session #107: Breweries as Social Media Friends they offer some advice for breweries on how to use social media well.
From The Beer Nut, Stainless and hoses: Finally, someone calling me out on my crap! You’ve all been far too nice. They say that a brewery’s social media should be about beer, and then practice what they preach and discuss some beers they’ve had recently.
From Jon, The Session #107: Are breweries your friends?: The distinction between “following” and “friendship”, and the importance of recognizing the line where the business begins.