Media Center

The CBW Archives

The old switcheroo

This week we’re going to talk about Kickstarter and construction. But! To mix it up a bit, it won’t be about us!


Oh, I didn't see you there.

I don’t know how it escaped our collective attention, but there’s a Kickstarter for a movie about the life of Michael Jackson.

Some of you may be confused.

Much like Joss Whedon is my master now, my Michael Jackson died in 2007. He was an incredibly prolific and accomplished beer writer and host of The Beer Hunter, a tv show about the wonders of beer.

The Kickstarter is for The Beer Hunter: The Movie, a documentary about his life. It has less than three days to go and is already funded, but you can still hop in for $10 to get a digital copy of the movie or $25 for a DVD. Or you could spend $5,000 and be invited to the world premiere (or any number of rewards in between). If you’re a beer lover, this is a good project to back.


It looks like Sierra Nevada will be following in the footsteps of Space Ghost and will soon be going coast to coast. The Chico, CA based brewery has announced it’s opening a second location in Mills River, NC. Construction will begin this year and end sometime in 2014, giving Mills River a 300,000 bbl/year brewery and attached brewpub.

Now, Mills River is still about a 12 hour drive from Buffalo. It’s still closer than Chico, however!

Mills River is only half an hour away from Asheville, NC, considered by many people (none of whom live in Portland, OR) to be the best beer city in the country. Sierra Nevada wanted a place that would fit with their ethos as well as cooperage requirements, and so Asheville does seem like a good fit. Sierra Nevada is a wonderful example of a brewery being one of the big guys (relatively speaking, of course) while still retaining their core values.

One comment on “The old switcheroo

  1. Jim on

    Done. Now I will have my name in the credits of a movie and be famous! Sort of. Well, no, not really. Actually, not at all.

Comments are closed.