This weekend, we had plans to release a new Kellerbier in the taproom at 15 Lafayette Avenue. Then, we heard the sad news that local football legend Jim Kelly was once again facing a bout with oral cancer.

Fans and organizations from across the country have sent words of support to Jim and his family as they take on another round of treatment and hopefully beat cancer once and for all.

Jim made Buffalo his permanent home after his retirement from the Buffalo Bills and he was determined to make a difference in the community. We think that he has done just that and we’re inspired by his dedication to the kids and families of WNY. Just last year, his Kelly for Kids Foundation distributed over $240,000 in grants to 42 organizations.

So, all weekend long, a purchase of #KellyBeer Kellerbier will result in a $1 donation to the Kelly for Kids Foundation.

This is just our way of showing our love and appreciation for all the joy Kelly has brought us over the years and to honor his legacy of charitable giving in Buffalo and WNY.

We hope to see you in the taproom this weekend.